When you have an important presentation to prepare for, make sure you do the following. Take the most critical feature and benefit of your presentation and say it 3 times, 3 different ways.
What I mean is when you have an important feature and accompanying benefit, find 3 variations for communicating it using different vocabulary.
In other words, take the feature and resulting benefit and find 3 different ways to express it without being repetitious because you’re using different vocabulary.
I just gave you a real-time example of the 3 X Rule, didn’t I? It takes a little preparation and practice but you can see how it’s worth it, right?
If you appreciate how this skill alone can make a huge difference in your sales success and that of your sales people, and you’d like to learn more, take a free trial of my course at www.empathypersuasion.com/online.